PreKure is a social enterprise that exists to inspire a change in medicine to be more focused on prevention. Prevention before cure.
Today we have a sickness system, not a health system… on average we spend the last 15 years of our lives suffering disability from the complications of one of the big four chronic diseases – dementia, heart disease, diabetes or cancer. The problem is we medicate the symptoms rather than treat the root cause of the disease.
It is now thought that up to 90% of all cancer may be preventable by making lifestyle changes.
PreKure has a vision to make prescribing lifestyle medicine as easy as it is today to prescribe pills. We will achieve this vision in two ways.
1. By educating all health professionals on lifestyle medicine and
2. By providing FREE access to effective health behaviour change programs to those who need it the most.
Together we can change medicine… prevention is cure.
The overarching goal is to offer lifestyle prescriptions for FREE to all health professionals and the wider community. We especially want to target and help the unworried unwell.
This means FREE access to up-to-date and effective lifestyle behaviour change programmes for millions of people who need it the most.
We are a team of internationally recognised health professionals highly educated in the science and practise of lifestyle medicine.
Professor Grant Schofield
Grant is the Director of The Centre for Human Potential at AUT University and Chief Scientific Advisor to the Ministry of Education in New Zealand. He has author an co-author of 4 best-selling books.
Click here to watch Grant's introduction video.
Dr Lisa Dawson
Lisa is a Medical Oncologist with a special interest in breast cancer, melanoma and Integrative Oncology. This takes a whole person view of treating cancer, incorporating evidence based complementary practices such as nutrition, exercise and stress management. Lisa is a member of the Society of Integrative Oncology.
Click here to watch Lisa's introduction video.
Dr Simon Thornley
Simon is a public health medicine specialist. His academic career centres on improving dietary treatment for diabetes and uncovering the health effects of excess sugar intake. Simon teaches evidence-based medicine at a postgraduate level at the University of Auckland.
Click here to watch Simon's introduction video.
Dr Chris Reid
Chris is a GP and clinical lead in one of the first New Zealand practices to be accredited as a Neighbourhood Health Care Home. With more than 25 years of leadership roles in both the military and health sector, his passion is to develop a health care system that empowers all of us to embrace a healthy lifestyle. He is currently the chair of the RNZCGP National Advisory Council.
Click here to watch Chris's introduction video.
Dr Caryn Zinn
Caryn is a NZ Registered Dietitian and academic at AUT University, NZ. Caryn has over 20 years of consulting experience as a dietitian and is the managing director of her nutrition and lifestyle consultancy practice. She has co-authored 3 best-selling books and is an internationally recognised leader and advocate in intermittent fasting and in whole food, LCHF nutrition approach.
Dr Catherine Crofts
Dr Catherine Crofts has more than 20 years’ experience as a clinical pharmacist. She recently completed her PhD in the early diagnosis of metabolic disease focusing on lifestyle management. She now lecturers in Pharmacology at Auckland University of Technology.
Click here to see Catherine's introduction video.
Dr Louise Schofield
Louise has a PhD in Public Health and 15 years experience in the corporate wellbeing industry developing behaviour change programs that achieve results. A successful entrepreneur and innovator, she is also the co-founder of PreKure and is on a mission to change medicine to focus more on prevention before the cure is needed.
Click here to see Louise's introduction video.
Sonya is a clinical nurse specialist for a critical care outreach team. She has a masters of health practice and has more than 27 years’ experience working with critically unwell patients nationally and internationally. Sonya has a first-hand understanding of both chronic and acute organ failure and the effects of functional decline. As both an educator and senior nurse, Sonya has a passion for disease prevention and living a full and quality life.
Click here to see Sonya's introduction video.
Our Core Beliefs
We believe that the new world is preventative, customer centric, future focused and looking towards thriving not just surviving. This is a rapidly moving and exciting field that can and will deliver health or as we like to call it, a PreKure, to those who need it most.
#PreKureDiabetes #PreKureHeartDisease #PreKureDementia #PreKureCancer
We believe that prescribing lifestyle changes should be as easy as prescribing medication.
Expand the definition of health professionals
We believe that the definition of medical and health professionals should be expanded to include personal trainers, nutritionists, health coaches and other front-line warriors.
We believe that all medical professionals should have easy access to the latest research in lifestyle medicine including behavioural practice.
Constructive and open debate
We believe that constructive and open debate is the way forward and will ultimately lead to less confusion not more.
Break through this lifestyle medicine pain point
We believe in embracing the historical success of medicine in helping humanity live longer and healthier lives. We acknowledge that there have always been pain points when new knowledge and evidence comes. We believe we are at such a pain point now with lifestyle medicine.
Learn by doing
We believe health professionals should be empowered and encouraged to learn by doing. We encourage N=1 Self-experiments as part of the learning, enabling a deeper appreciation of new treatment (lifestyle) approaches.