Our Vision

PreKure’s vision is to make prescribing lifestyle medicine easy. We will achieve this vision by:
 
  1. Training and accrediting health coaches.
  2. Educating and upskilling health professionals on lifestyle medicine.
  3. Offering FREE Lifestyle Medicine Programs to all health professionals and the wider community.
This means FREE access to up-to-date, and effective, lifestyle behaviour-change programs for the millions of people who need it the most.
 
Together we can change medicine. Prevention is cure. Lifestyle is medicine.

How it Works

1. Enrol in one of our courses
2. The choice is yours, simply upskill in one area, or complete 5 of the courses and become a PreKure certified Health Coach
3. Your investment really helps. For every course you buy, we give a lifestyle medicine program for free. 

Our People

 

We are a team of internationally recognised health professionals highly-educated in the science and practise of lifestyle medicine.

Professor Grant Schofield

Professor Grant Schofield

Public Health

Grant is the Director of The Centre for Human Potential at AUT University and Chief Scientific Advisor to the Ministry of Education in New Zealand. He is the author of four best-selling books.

Click here to watch Grant's introduction video.

Dr Lisa Dawson

Dr Lisa Dawson

Oncologist

Lisa is a Medical Oncologist with special interest in breast cancer, melanoma and Integrative Oncology, which takes a whole-person view of cancer treatment. Integrative Oncology incorporates evidence-based complementary practices, such as nutrition, exercise, and stress management. Lisa is a member of the Society of Integrative Oncology.

Click here to watch Lisa's introduction video.

 

Dr Desiree Dickerson

Dr Desiree Dickerson

Neuroscientist & Clinical Psychologist

 

Desiree is a clinical psychologist with a doctorate in the neurodevelopment of mental health disorders. After working in research in New Zealand, Australia and Vienna (Austria), she now lives in Spain and speaks internationally about brain health, cognitive performance, and well-being. Her drive is to reduce the social impacts of ageing and mental health by helping people integrate effective and scientifically-proven habits and strategies into their lifestyles.

 

Dr Chris Reid

Dr Chris Reid

General Practice

Chris is a GP and clinical lead in one of the first New Zealand practices to be accredited as a Neighbourhood Health Care Home. With more than 25 years of leadership roles in both the military and health sector, his passion is to develop a healthcare system that empowers all of us to embrace a healthy lifestyle. He is currently the chair of the RNZCGP National Advisory Council.

Click here to watch Chris's introduction video.

 

Dr Caryn Zinn

Dr Caryn Zinn

Dietitian

 

Caryn is an NZ Registered Dietitian and academic at AUT University. She has over 20 years of consulting experience as a dietitian and is the managing director of her nutrition and lifestyle consultancy practice. She has co-authored three best-selling books and is an internationally-recognised leader and advocate in intermittent fasting and whole food, LCHF nutrition approach.

Click here to watch Caryn's introduction video.

 

Dr Catherine Crofts

Dr Catherine Crofts

Pharmacist

Catherine has more than 20 years’ experience as a clinical pharmacist. She recently completed her PhD in the early diagnosis of metabolic disease focusing on lifestyle management. She lectures in Pharmacology at Auckland University of Technology.

Click here to see Catherine's introduction video.

 

Dr Louise Schofield

Dr Louise Schofield

Behaviour Change

Louise has a PhD in Public Health and 15 years’ experience in the corporate wellbeing industry, developing behaviour change programs that achieve results. A successful entrepreneur and innovator, she is also the co-founder of PreKure and her mission is to change medicine to focus more on prevention, before the cure is needed.

Click here to see Louise's introduction video.

 

Sonya English

Sonya English

Registered Nurse

Sonya is a clinical nurse specialist for a critical care outreach team. She has a masters of health practice and has more than 27 years’ experience working with critically-unwell patients, both nationally and internationally. Sonya has first-hand understanding of chronic and acute organ failure, and the effects of functional decline. As an educator and senior nurse, she has a passion for disease prevention and for living a full and quality life.

Click here to see Sonya's introduction video.

 

Dr Simon Thornley

Dr Simon Thornley

Epidemiologist

Simon is a public health medicine specialist. His academic career centres on improving dietary treatment for diabetes, and on uncovering the health effects of excess sugar intake. Simon teaches postgraduate evidence-based medicine at the University of Auckland.

Click here to watch Simon's introduction video.

 

Dr Louise Schofield

Dr Louise Schofield

Managing Director

louise.schofield@prekure.com

Click here to watch Louise's introduction video.

Stephanie Moran

Stephanie Moran

Marketing & Operations Manager

steph.moran@prekure.com

Click here to watch Steph's introduction video.

Tim Young

Tim Young

Customer Research

Click here to watch Tim's introduction video.

Ulrika Ballinger

Ulrika Ballinger

Content Production Manager

ulrika.ballinger@prekure.com

Click here to watch Ulrika's introduction video.

 

 

 

 

 

Our Core Beliefs

PreKure sees the new world of medicine as preventative, customer-centric, and future-focused. It is based on thriving, not just surviving. It’s a rapidly moving and exciting field that can, and will, deliver health—or as we like to call it, a PreKure—to those who need it most.

#PreKureDiabetes #PreKureHeartDisease #PreKureDementia #PreKureCancer

We Need Lifestyle Prescriptions

 

We believe that prescribing lifestyle changes should be as easy as prescribing medication.

WE NEED HEALTH COACHES

 

We believe that health coaches are currently the missing link in healthcare. Health coaches will help people to make the lasting behaviour changes required to turn back the tide of chronic disease.

 

We Need the Latest Research

 

We believe that all medical professionals should have easy access to the latest research in lifestyle medicine including behavioural practice.

 

We need Constructive and open debate

 

We believe that constructive and open debate is the way forward and will ultimately lead to less confusion not more.

 

We need to BREAK THROUGH THIS LIFESTYLE MEDICINE PAIN POINT

 

 

We believe in embracing medicine’s historical success in helping people live longer, healthier lives. We acknowledge that new knowledge and evidence always have the potential to create pain points, and we believe that we are at such a place now with lifestyle medicine.

 

 

We need to focus on the TANGATA WHAI ORA / PERSON SEEKING WELLNESS

 

We believe in making the patient the centre of healthcare. We encourage full participation by the patient and their whanua/family. We encourage learning by doing, thus enabling a deeper appreciation of new treatment (lifestyle) approaches.

 

Our Values

 

We Care

We are evidence informed
We are radically transparent with data
We embrace change and progress

Our Why

PreKure is a social enterprise that exists to inspire the medical profession to become more focused on disease prevention. Prevention before cure.

Today, we have a sickness system, not a health system. On average, we spend the last 15 years of our lives suffering from the complications of one of the big four chronic diseases: cancer, dementia, heart disease, or diabetes. But the problem is that we medicate the symptoms, rather than treating the root cause of the disease.

In its 1948 constitution, the World Health Organisation (WHO) defined human health as ‘a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.’

And they were right.

Yet today, 70 years later, most countries in the developed world spend very little on prevention. The truth is we spend billions on sickness and very little on health.

It is time to tip the balance.

We simply cannot out-treat these diseases—we need to prevent them from occurring in the first place.

Lifestyle medicine is the medicine of the future. It is clinically sound and evidence-based. It is focused on tangata whai ora (person seeking wellness).

It is the answer to increasing not just the human lifespan but, more importantly, the human healthspan.

Our hospitals are full of patients in need of a cure. Average life expectancy in the world’s developed countries is around 80 years for men and 83 for women. However, ‘healthy life expectancy’ is significantly lower, at 65 and 67 years respectively.

And what of these missing years?

On average, around 20% of our lives will be spent with a disability—a functional limitation that requires assistance. Although we are living longer than our predecessors, we are spending proportionally less of our lives in good health.

PreKure sees the new world of medicine as preventative, customer-centric, and future-focused. It is based on thriving, not just surviving. It’s a rapidly moving and exciting field that can, and will, deliver health—or as we like to call it, a PreKure—to those who need it most.

To improve the population’s health we must PRE CURE. We must prevent ill-health in the first place and optimise for hauora/wellbeing.

 

Join the Kure! 
Your health is in your hands