Prevention is Cure.
Lifestyle is Medicine.
What we do
PreKure is a social enterprise that exists to inspire a change in medicine to be more focused on prevention. Prevention before cure.
Today we have a sickness system, not a health system… on average we spend the last 15 years of our lives suffering disability from the complications of one of the big four chronic diseases – dementia, heart disease, diabetes or cancer. The problem is we medicate the symptoms rather than treat the root cause of the disease.
It is now thought that up to 90% of all cancer may be preventable by making lifestyle changes.
PreKure has a vision to make prescribing lifestyle medicine as easy as it is today to prescribe pills.
Together we can change medicine… prevention is cure. Lifestyle is medicine.
How we do it
We will keep you inspired to practice prevention as a cure and create a lifestyle to help you grow old, but die young. Join our FREE Prescriptions for Living online courses and experience lifestyle medicine for yourself.
The current health system is failing in terms of chronic disease. We need health coaches to help solve this problem. Become a PreKure certified health coach by completing our online courses, and support people to make the critical lifestyle changes required to dramatically improve their health and hauroa/wellbeing.
At PreKure we educate and train medical professionals to upskill in the latest evidence-based research on lifestyle medicine via our online courses.
Why we do it
The World Health Organisation (WHO) defined human health in its 1948 constitution as “a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.”
And they were right.
Yet today, 70 years later, most countries in the developed world spend very little on prevention. Let’s face it, we spend billions on sickness and very little on health.
It is time to tip the balance.
We simply cannot out-treat these diseases, we need to prevent them from occurring in the first place.
Lifestyle medicine is the medicine of the future. It is clinically sound and evidence-based. It is focused on tangata whai ora (person seeking wellness).
It is the answer to increasing not just the human lifespan but more importantly the human healthspan.
Our hospitals are full of patients in need of curing. Average Life Expectancy for males in the world’s developed countries is around 80 years and 83 years for females. However, ‘Healthy Life Expectancy’ is down at 65 and 67 years respectively.
What of these 15 or so missing years?
Today, some 20% of our lives will, on average, be spent with a disability – a functional limitation that requires assistance. Although we are living longer than our predecessors we are unfortunately spending proportionally less of our lives in good health.
The new world is preventative, customer centric, future focused and about thriving not just surviving. This is a rapidly moving and exciting field that can and will deliver health, or as we like to call it; a PreKure, to those who need it most.
To advance population health we must PRE CURE…that is prevent ill-health in the first place and optimise for hauora/wellbeing.
“The doctor of the future will give no medication, but will interest his patients in the care of the human frame, diet and in the cause and prevention of disease.”
We are a team of internationally recognised health professionals highly educated in the science and practise of lifestyle medicine.
Professor Grant Schofield
Grant is the Director of The Centre for Human Potential at AUT University and Chief Scientific Advisor to the Ministry of Education in New Zealand. He has author an co-author of 4 best-selling books.
Click here to watch Grant's introduction video.
Dr Lisa Dawson
Lisa is a Medical Oncologist with a special interest in breast cancer, melanoma and Integrative Oncology. This takes a whole person view of treating cancer, incorporating evidence based complementary practices such as nutrition, exercise and stress management. Lisa is a member of the Society of Integrative Oncology.
Click here to watch Lisa's introduction video.
Dr Simon Thornley
Simon is a public health medicine specialist. His academic career centres on improving dietary treatment for diabetes and uncovering the health effects of excess sugar intake. Simon teaches evidence-based medicine at a postgraduate level at the University of Auckland.
Click here to watch Simon's introduction video.
Dr Chris Reid
Chris is a GP and clinical lead in one of the first New Zealand practices to be accredited as a Neighbourhood Health Care Home. With more than 25 years of leadership roles in both the military and health sector, his passion is to develop a health care system that empowers all of us to embrace a healthy lifestyle. He is currently the chair of the RNZCGP National Advisory Council.
Click here to watch Chris's introduction video.
Dr Caryn Zinn
Caryn is a NZ Registered Dietitian and academic at AUT University, NZ. Caryn has over 20 years of consulting experience as a dietitian and is the managing director of her nutrition and lifestyle consultancy practice. She has co-authored 3 best-selling books and is an internationally recognised leader and advocate in intermittent fasting and in whole food, LCHF nutrition approach.
Dr Catherine Crofts
Dr Catherine Crofts has more than 20 years’ experience as a clinical pharmacist. She recently completed her PhD in the early diagnosis of metabolic disease focusing on lifestyle management. She now lecturers in Pharmacology at Auckland University of Technology.
Click here to see Catherine's introduction video.
Dr Louise Schofield
Louise has a PhD in Public Health and 15 years experience in the corporate wellbeing industry developing behaviour change programs that achieve results. A successful entrepreneur and innovator, she is also the co-founder of PreKure and is on a mission to change medicine to focus more on prevention before the cure is needed.
Click here to see Louise's introduction video.
Sonya is a clinical nurse specialist for a critical care outreach team. She has a masters of health practice and has more than 27 years’ experience working with critically unwell patients nationally and internationally. Sonya has a first-hand understanding of both chronic and acute organ failure and the effects of functional decline. As both an educator and senior nurse, Sonya has a passion for disease prevention and living a full and quality life.
Click here to see Sonya's introduction video.